HubSpot to GoHighLevel Migration, Done in the Right Order

Plenty of agencies and service businesses move to GoHighLevel (HighLevel) because it puts the CRM, funnels, texting and booking behind one login. Coming from HubSpot, your contacts, companies and deals all have somewhere to go. People get stuck on the setup before the import and the mapping during it.

Here’s the order we’d run a HubSpot to GoHighLevel migration in.

Plan your HubSpot to GoHighLevel migration

Decide what’s moving first. Usually that’s contacts, companies and deals, sometimes notes and tasks. Unsubscribed contacts you no longer need, test records and stale leads can go to an archive file.

Pick the HighLevel sub-account (location) it’s going into. Each location keeps its own contacts, so get this right before you import. Then set the day your team starts working in HighLevel, and stop edits in HubSpot shortly before the final export.

Note your record counts in HubSpot for each object. You’ll use them to check the migration.

Export your data from HubSpot

HubSpot’s help docs give these steps for the export:

1. In HubSpot, go to CRM > Contacts (on some accounts, click More first).
2. Open the All contacts view to export every record.
3. Click Export in the top right of the table.
4. Choose CSV as the file format.
5. Click Customize and choose All properties on records, or All properties and associations on records if you want associated companies and deals listed too.
6. Click Export. HubSpot emails you a download link, which expires after 30 days.

Repeat for Companies and Deals. For deals, export from the pipeline you need, or from the All deals view. HubSpot includes the Record ID as the first column when you export all properties. Keep it: it’s the easiest way to link deals back to the right contacts later.

Map HubSpot objects to GoHighLevel

HubSpot’s main objects usually land in HighLevel like this:

• Contacts → Contacts
• Companies → Companies
• Deals → Opportunities
• Deal pipelines and stages → pipelines and stages
• Lists → usually tags, plus Smart Lists built from those tags
• Custom properties → custom fields

HubSpot to GoHighLevel mapping tips

Create custom fields before you import. HighLevel’s help center is clear that a CSV column can only map to a custom field that already exists.

Clean up phone numbers, too. HighLevel lists special characters in phone numbers as a common import mistake, so pick one format. Every row also needs a name, email or phone, and rows missing all three tend to fail.

Remove duplicates in the file. When updating, HighLevel matches existing contacts by Contact ID, then email, then phone.

HighLevel doesn’t have HubSpot’s lifecycle stages. Map them to a custom field, a tag or a pipeline stage, whichever your team will actually look at. And HubSpot workflows and sequences don’t move at all. They get rebuilt as HighLevel workflows.

Prepare GoHighLevel

Before importing, set up your HighLevel location:

1. Create custom fields for every HubSpot property you’re keeping, plus one for the HubSpot Record ID.
2. Build your opportunity pipelines and stages to match your HubSpot deal pipelines.
3. Add your team as users so records can be assigned.
4. Hold off on workflows that trigger on new contacts, so imported contacts don’t get texts or emails by accident.

Choose how to move the data

HighLevel’s CSV import

HighLevel’s own steps: go to Contacts, click Import Contacts, choose Contacts or Contacts and Opportunities, upload the CSV and map each column to a field. Its help center lists a few requirements:

• Only users with Admin access can import
• The file must be CSV (not Excel or Google Sheets), under 30 MB, with one sheet
• The first row must be a header row

You can also tag the imported contacts, create a Smart List from them or add them to a workflow. Tagging each import (for example “hubspot-import”) makes it easy to find and fix that batch later.

HighLevel’s HubSpot importer

HighLevel also has a direct HubSpot import. From Contacts, open the Import menu, choose Import data, then Connect HubSpot and sign in. You can pick contacts, companies, deals (imported as opportunities) and tasks. HighLevel recommends testing in a new or non-production location first and reviewing associations afterward.

Carryrow

With Carryrow, you upload your HubSpot export and see every column with a few real values next to it and the GoHighLevel field it will go into. You can point a column somewhere else, drop it, skip rows missing a value, or lowercase emails. Nothing is written until you accept the map.

We then write the records into GoHighLevel using access you create there, and you can delete it the same day. You don’t share your HubSpot login with us. Pricing follows the number of records in your file, from $129 for up to 5,000 rows. See CRM migration pricing and how a move works. Comparing quotes? Here’s what CRM migrations usually cost.

Test a sample, then migrate everything

Import a small sample first, including your messiest records: contacts with no email, companies with several contacts, deals in less common stages.

Then open each record in HighLevel and check:

• Name, email and phone are correct
• Custom fields hold the right values
• Opportunities sit in the right pipeline and stage, linked to the right contact
• Tags were applied

Fix the mapping and repeat until the sample is right. Then import the full data set and compare counts against HubSpot.

Go live in GoHighLevel

Switch your team over, rebuild and turn on workflows one by one, and keep your HubSpot export files somewhere safe. If your HubSpot subscription is ending, download everything you might need before it does.

For the full list of steps, see our CRM migration checklist. Moving into HubSpot instead? See the Pipedrive to HubSpot and Zoho to HubSpot guides.

HubSpot to GoHighLevel migration FAQ

Can I import HubSpot deals into GoHighLevel?

Yes. HubSpot deals become HighLevel opportunities. Create your pipelines and stages first, and make sure each deal row can be linked to the right contact.

Why did my GoHighLevel CSV import fail?

Common causes are a file over 30 MB, more than one sheet, a blank first row, rows with no name, email or phone, and columns mapped to custom fields that don’t exist yet.

Will my HubSpot workflows move to GoHighLevel?

No. Workflows, sequences and reports need to be rebuilt in HighLevel.

Do you need my HubSpot password?

No. You export the file from HubSpot yourself, and we never log into it.

Can I test a HubSpot to GoHighLevel migration first?

Yes. Carryrow offers a free sample migration of up to 250 records. It’s one per company, approved by our team.

Can I move from HubSpot to another CRM instead?

Yes. Carryrow also writes into Salesforce, Zoho, Pipedrive and Close. Going the other way? Carryrow can move GoHighLevel data into HubSpot too.